The speed of things • 31 December 2008 • The SnowBlog

The speed of things

          
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There is one feature of the too-numerous-to-remember businesses falling into administration which I keep noticing. All the businesses were doing more or less OK until recently, but a combination of poor Xmas sales and a retraction of credit lines means that their demise is astonishingly rapid. It only takes one bad season - one poor Xmas quarter's trading, one really bad batch of returns, one pulled overdraft - and that's it. Bullet to the head. You can't stockpile enough cash to see you all the way through a bad year, so really there's no security. This is the feeling I've always had with Snowbooks: we've done fine but every time we have a good season / title I think 'yes, but that's in the past' - it's next week's sales which matter, not last week's. Maybe there's something to be said for being paranoid like this - we're always in survival mode, not just in times of recession, so there's no complacency. I suspect more and more businesses are starting to think like me, now.

Emma

The SnowBlog is one of the oldest publishing blogs, started in 2003, and it's been through various content management systems over the years. A 2005 techno-blunder meant we lost the early years, but the archives you're reading now go all the way back to 2005.

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