Metrics • 29 May 2008 • The SnowBlog


In my State of the Union post, #1000, I provided some of Snowbooks' key performance metrics. Here they are again if you missed them: Average Sale per unit 2.26 Average margin per unit 0.88 Returns: 20% Stock value: 35k Sales/print multiple: 1.9x An anonymous commenter from a business books publisher provided their metrics too: Average Sale per unit 11.17 Average margin per unit 5.22. Returns: 6% Stock value: 48k Sales/print multiple: 2.32x Which is utterly fascinating. Please, do post your own here, anonymously is fine (use my email address when you're posting your comment if you like - emma at I think this would be really useful for people to see, and might provide us all with some useful insight. I've provided more info on how to calculate these numbers below the cut. Average Sale per unit Total value sales (what you get from customers) for the last 12 months divided by Total volume sales (how many units you've sold) Average margin per unit Total margin (which is sales, minus print cost for those sales, minus other direct costs, minus royalties) divided by Total volume sales. Returns Either Gross sales minus net sales divided by Gross sales multiplied by 100 to express as a % Or Total returns (if you have that data) divided by Gross sales multiplied by 100 to express as a % Stock value a) Calculate your average cost per unit: Total units printed across all print runs for each title divided by Total invoiced print bills for each title (add up the invoice values). b) Multiply this average cost per unit by your total stock on hand. Sales/print multiple Net sales divided by Total print costs


The SnowBlog is one of the oldest publishing blogs, started in 2003, and it's been through various content management systems over the years. A 2005 techno-blunder meant we lost the early years, but the archives you're reading now go all the way back to 2005.

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