Isn't it astonishing • 6 November 2008 • The SnowBlog

Isn't it astonishing

That this job role exists? If publishers did their job even remotely well, it would be redundant. Or are publishers doing their job but Nielsen feel the need to re-classify their data? Who knows. Insights welcome in the comments.


The SnowBlog is one of the oldest publishing blogs, started in 2003, and it's been through various content management systems over the years. A 2005 techno-blunder meant we lost the early years, but the archives you're reading now go all the way back to 2005.

Many of the older posts in our blog archive suffer from link rot. Apologies if you see missing links and images: let us know if you'd like us to find any in particular.

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