Refusing to be saved

I read an interesting observation about self-publishing by Bruce Sterling the other day on his fun (but scrappy) blog. He was picking up on something that Roxanne Gay said on HTML Giant. We all know that publishers act as gatekeepers and quality filters in the world of books. Having read a few DIYed novels, Roxanna says: "...there’s a reason most of those self-published books were not picked up by publishers great or small. There was no misunderstood genius in these novels. These books fell through the proverbial cracks for a reason."
But Sterling's response was this: "So gatekeepers are good because they separate the wheat from the chaff, etc. etc. There is a major point missing from this argument: readers don’t care. Bad, “unpublishable” books are finding an audience. I cannot claim to have read many of the books on the Kindle self-published bestseller list, but without a doubt there are many books that some people would find totally inept, but are finding an audience with many honest 5-star reviews."
Interesting idea, no? We're protecting readers from dross, and sometimes they don't want us to. I'd say it was tricky to argue that we should do it anyway without ending up sounding patronising.
Comments: 8
It's a tough call because the publishing world is pretty closed, cold and hard to would-be novelists. Yet the old mantra that self-publishing is really for losers seems to be being challenged in the Internet age. It's a condundrum.
W
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Posted by: Wereviking on April 10, 2011 10:56 AM
I do wonder, though, as I commented under another snowblog post, if a lot of this is due to the initial excitement of the Kindle buyer, who thinks to themselves, 'Must download everything that's free!', then, 'Must Download everything that's *almost* free!'
In addition, a lot of folks will more readily take a chance on a 70p download anyway.
So, there's good marketing potential here for self-published writers, good and bad - the market's wide open right now.
I'll bet these factors were found in first-time-ipod buyers back in the day too. But what about now, when the ipod is a more common piece of tech? Do we still have folks panic-downloading 70p albums from bands they hadn't previously heard of?
Once the kindle becomes more common tech, I'll bet the market will settle itself and self-published works will become less common, or at least less popular amongst readers.
But who knows? Every Society of Authors mag I've read recently has contained several articles on e-books. It's the new thing to panic about in publishing...
Posted by: WayneSimmons on April 10, 2011 01:56 PM
I think there's probably two kinds of self-published book; one by either a writer already established in some way and those published by people who just fancied giving writing a go. In general I like the idea that someone out there has approved it but then not everything that's traditionally published is any good anyway.
Having read a few hard copy self-published books in the past, I'm wary of picking up them up now unless they're from someone with previous form.
Posted by: Ellie on April 10, 2011 06:14 PM
As Wayne says it's still a novelty, and when it's only 99c, or free, Kindle owners are willing to take a punt on unedited self-pubbed ebooks. But the negative reviews are building up, and I think readers will become more descerning with time. There are new e-publishers starting up, who offer a free proofreading service, who will probably get a big chunk of the ebook business in time.
Posted by: NaomiM on April 11, 2011 01:07 AM
Hi, I'm all for edited, proofed texts - online and in print, and regardless of price. Trouble is with the 'gatekeepers' (publishers and agents) and particularly in the UK, is that said 'gatekeepers' are drawn from a very narrow demographic. I think many writers (albeit a minority)who publish their work online choose to do so by way of avoiding a dubious selection process based on a narrow, and often irrelevant, definition of taste. If the so-called 'gatekeepers' were as clever as they are encouraged to believe they are then there would be no 'crisis' or 'panic' in the publishing industry. Regards.
Posted by: Haarlson Phillipps on April 11, 2011 03:53 PM
There's no denying that agents and publishers act as gatekeepers sorting "the wheat from the chaff"; and while it may be true, as Sterling claims, that readers don't care, the fact remains that publishers' reputations would suffer catastrophically if they published "unpublishable" books.
I think it's great that people are getting their stuff out on Kindle, and if they make a few bob doing it, so much the better. However, there's a difference between a novel that isn't quite right for a particular publisher, and a novel by someone who simply can't write.
I agree with Roxanne Gay when she says that some novels are rejected for a reason.
Posted by: Alan Baker on April 11, 2011 04:39 PM
But are publishers good gatekeepers? I think one of the frustrations unpublished authors have is that they actually see lots of terrible books published by mainstream gatekeepers and think that their own efforts aren't that bad in comparison.
Posted by: Matthew on April 14, 2011 11:21 AM
Matthew, you're into subjectivity there. Every book out there - including my own - receives a variety of reviews, good, bad and meh.
There are books which everyone else seems to love and rave about, which I find unengaging. And vice versa.
I think most commercial publishers publish what they think will sell, and what the market wants to read - and that may be what a lot of budding pro writers think to be inferior to their own work.
Personally, I've known a lot of writers to be unattentive to the market demands, perhaps even going out of their way to be different. And while there is a market for 'different', I think it's obvious that such is more limited and almost exclusively involves small press only.
Posted by: Wayne Simmons on April 14, 2011 01:26 PM