Half-hearted
posted by Emma on 19 Aug 2008
I've got to say, I don't give a rat's whiskers about the Olympics. However, apparently Team GB (yey, go us, bleaurgh) have just won some cycling races. So in the spirit of very half hearted marketing, please now be encouraged to consider buying one of our cycling titles (which are much more interesting and relevant than the poxy Olympics).
Both look nice. Both smell nice. Both are written by experts. Both will last you a lot longer than any excitement you might feel about the Beijing Games.
Comments: 11

and lovely books they are indeed.
Posted by: pierre l | August 19, 2008 02:22 PM
Um...Emma, I really don't think you should be in charge of marketing in your current condition.
Dissing one of the greatest sporting events on the sporting calender is not going to do Snowbooks any favours amongst it's potential readership.
Maybe post something else when the baby hormones have calmed down a bit.
Posted by: NaomiM | August 19, 2008 04:18 PM
Link
An explanation of just how British cyclists achieved their current position of world domination.
Posted by: Emma H | August 19, 2008 04:54 PM
I'm not prepared to say whether I agree with you or not, Naomi. But you're braver than I am for speaking out. It's probably because you live a long way away and have nothing to fear.
Posted by: Rob | August 19, 2008 05:05 PM
Funnily enough, a number of people have done things that would ordinarily annoy me today, but I don't seem that fussed. I have a theory that the hypnobirthing CDs I've been avidly listening to have calmed me down in more ways than one.
That said, the Olympics are a dumb waste of money.
Posted by: Em | August 19, 2008 06:04 PM
I'm with Em on the topic of the Olympics, and I don't have a 'current condition'.
I understand the awe people have for the athletes' skill and prowess, etc, etc, but like most sporting events, the Olympics are more about nationalism and marketing. Bleaurgh, indeed.
Posted by: Anna | August 19, 2008 07:25 PM
My 'current condition' is that all right-minded people should not be anywhere near these Olympics. Fear that could be a whole 'nother can of worms. My youngest is five, so can I still claim hormones?
Posted by: paula | August 19, 2008 07:34 PM
I am way past childbearing and probably have no hormones whatsoever to cloud the issue, and I agree with Em and Anna. The obscene amount of money spent on the Olympics would be much better spent on activity centres (and the staffing of such) for disdvantaged young people - sports, arts, whatever.
Posted by: Sue Hepworth | August 20, 2008 07:58 AM
I'm with Naomi on this one. Winning a gold in the Olympics takes years, months, hours, minutes and seconds of training. It is really inspiring to see someone like Rebecca Adlington achieve her dream. She has shown focus and dedication. And hopefully inspired lots of others to have a go. With the London Olympics and the Commonwealth Games in Glasgow just a few years off, it is just what we need to inspire people. That's the magic produced by these games. All the result of the hard work of the athletes. I saw a great BMX event this morning with the British girl skidding off in her heat. She just jumped back on and made sure she qualified for the finals. Brilliantay.
Posted by: Caroline | August 20, 2008 08:50 AM
Sod the disadvantaged young people. Come on Team GB!
Posted by: David | August 20, 2008 08:51 AM
I wonder how many of you Olympic fans actually *do* any sort of sport on a regular basis? Come on - are there any fencers, long jumpers, shotputters, boxers or 100m sprinters reading? And do you intend to take anything up now you've been 'inspired'? Or will you simply switch from Pepsi to Coke having been assaulted with their branding for weeks on end?
I bet you five pounds I train (excluding in pregnancy) harder than most of you. And I don't need billions of money spent on a campaign in a country whose current regime seem to go out of their way to mock the 'olympic spirit' to inspire me.
Posted by: Em | August 20, 2008 09:01 AM