The Snowblog

Divergence

posted by Rob on 13 Jun 2008

Cluster.jpg

Remember what I said about the book group I used to belong to having such divergent views about the books they liked? I was also glancing at some reviews for the recent Doctor Who two-parter that I liked so much and I was surprised to find there were people who weren't thrilled with it. And these weren't obviously crazy people either.

I know books and stories are complicated things and people are too, so it's inevitable that no two people will be alike, but I'm constantly surprised at just how much one person's black is another person's white. What I'm wondering is how many broad categories of reader there are. Ignoring small differences and pet peeves, might readers fall into three basic types or maybe seven or thirty? Or are we spread out across infinite axes and there are no groups at all. I can't help think that if we could draw out everyone's tastes as dots in a 3D graph, we'd see clusters - maybe not tight little clumps of identical views - but still, there'd be discernible groups, maybe just three or four of them. Then we could name them and label books accordingly. You might still love things in other categories, but they wouldn't be, at their core, quite 'you'.

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Comments: 3


Rob, maybe you could indulge in a little Bayesian modelling to try and estimate this. I'm sure you could get your head around it in no time. (unfortunatley i just know roughly what Bayesian modelling can do but not how to do it).


I think you're right - I think it's clusters. I don't know if it's possible for anyone to read a book with exactly the same reactions as you have, because only you can bring the experience of your life to that book.


The publishing industry blindly accepts that a substantial percentage of the population never reads books. It does not seem to ever ask why, or to try to tap into this huge potential market. So is it really surprising that it cannot identify clusters of demand, or predict the next big thing?

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