The Snowblog

Clever Mr Mark

posted by Emma on 30 Jul 2007

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He writes wise things that I should listen to, like the idea that publishers should at least have a decent search engine on their websites. Presto! See the searchy thing to the left, and also on our home and catalogue page. (I know, I know, concept of home page outmoded, but still.)

(Don't you love how google have a product for everything?)

Mark's suggestions come as part of an article that asks 'what are publishers for' which regular readers of this blog will know is a question we could be said to be slightly obsessed with. Other suggestions in his post (at The Bookseller blog ) include:

- 'a great search engine' (check, although not sure it counts because I only created it 45 seconds ago)
- 'intelligent recommendations' (er...)
- 'bang up-to-date catalogue information' (check, phew. Hooray for Anko's APM, ONIX and XSLT that makes this touch-of-a-buttony)
- 'News pages are great -- if they are kept updated' (the blog will have to do)
- 'Book detail pages should all have book cover graphics' (check)
- 'additional content (index, introductions, afterwords) should be online as a matter of course' (EEK! There's no excuse here, it's all part of the ONIX standard. I just need to amend the XSLT.)
- 'Detailed information about all authors and links to fan sites etc. should come next' (almost eek. We have some info but not much, really)
- 'An interesting blog would be nice' (check check check. Well, a blog. You'll have to judge whether it's interesting)
- 'forums are possible.' (nah, can't be arsed to maintain one)
- 'Social networking sites and Web 2.0 technologies offer still further chances to build a publisher's brand and their readership.' (watch this 'ere space).

OK, so I have a bit of work to do. [rolls sleeves up, looks purposefully off into the distance.] Best crack on, then.

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Comments: 2


Hi Emma,

Is it really too much to ask that everybody from now on address me, as you've done here, as "Clever Mr Mark"!!?

Bless you for this note and thanks for the link to my Bookseller piece. Very good of you.

Snowbooks have an excellent online presence -- you should be proud of it Emma. One thing that always strikes me is that you seem intuitively to understand what online can offer to you and your business. It doesn't feel like an add-on. It doesn't feel like you have a marketing campaign and then think "shit, how can we move this online"; with you, it is always already online! And that's great. Well done you.


On the subject of google i'm sure you are aware of "blackle" which really you should all now use. Blackle saves energy because the screen is predominantly black. Geeky bit - "Image displayed is primarily a function of the user's color settings and desktop graphics, as well as the color and size of open application windows; a given monitor requires more power to display a white (or light) screen than a black (or dark) screen." ..... Hmm snow.... white.. hmm a problem perhaps me thinks.

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