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Reference documents
GAH
posted by Emma on June 5, 2007 01:57 PM
If they insist on using this god-awful logo, the rest of the world will think that London is full of throw-back loons. If they don't respond positively to the abject horror that every single person who's commented on it has displayed and come up with a better one, I'm not going to support the Olympics. In fact, I will actively protest against it. Who's with me? Meet outside the Houses of Parliament, week on Tuesday, to lobby for aesthetics?
We are capable of so much more. Today I am ashamed to be a Londoner. Shocking (pink).
Comments: 6
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Wholeheartedly agree. We've got the best creatives in the world in London. How can we possibly allow our design ability to be represented by this? It's the Millennium Dome of logos - a design that tries so hard to please everyone that it means absolutely nothing to anyone. It looks like a disassembled Swastika. It's the stupidest logo since PricewaterhouseCoopers jammed all the names of its pre-merger founders together and made the word waterhouse wobbly... just like water! (Can you imagine the imaginative vacuum at that meeting?) Jesus wept.
Posted by: Paul Tyrrell on June 5, 2007 03:02 PM
Coulnd't agree more. The BBC website has a lots of alternatives that people have knocked up quickly an most of them are better than this. Personally I can't understand why they have to have a different logo, costing lots of money, from the one they had for the bid with the multi-coloured Thames meandering through the rings.
Posted by: Matthew on June 5, 2007 03:06 PM
Em, Seth Godin don't like it either.
http://sethgodin.typepad.com/seths_blog/2007/06/actually_its_ju.html
Posted by: Jonathan on June 5, 2007 03:17 PM
I'd decided I didn't like the logo and I'd listened to a lot of criticism of it before I belatedly picked up on the fact that it was '2012' stylised. Never occurred to me that those were numbers. It's as far from the harmony of the interlocking olympic rings as you could get. And I agree with Matthew; why not use the logo from the bid? Seems weird to throw it away because it worked.
Also, I hope the logo is the only massive Olympic controversy about overspending to get very little in return. But I doubt it.
Posted by: Rob on June 5, 2007 05:31 PM
Rob, that looks like the numbers 2012 as styled by a schizophrenic, or a two-year-old. I never would have seen that on my own, and I swear it's not just because I'm American.
Posted by: KatharineC on June 5, 2007 06:22 PM
I think it's been noted elsewhere, but you'll never look at Lisa Simpson the same way again... :-(
Some of the designs on the BBC site are just superb: there was one, which had "London Olympics" and "2012" into the form of a mock street-sign.
It worked, because it was a simple clear layout which said exactly what was on the tin!
This logo is messy, with no clear message: is that what you want the world to think of us?
And to think it cost £400k!
Posted by: Christopher Teague on June 6, 2007 09:40 AM